JESY Nelson has baffled fans after wiping her entire Instagram account and unfollowing everybody ahead of her solo music debut next month.
The 30-year-old star has been teasing the imminent release of new tracks - eight months after quitting girl group Little Mix.
And it looks like she is undergoing an entire rebrand, removing all of her old posts, which chronicled both her professional and personal life.
She has also changed her profile picture to just a red circle, and unfollowed everybody - including friends and family members.
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