ITV This Morning brutally snubbed at TV awards as it's beaten by animal show
ok.co.ukThis Morning was brutally snubbed at the TV Choice Awards, following a difficult year for ITV's flagship daytime series. The programme lost out on the gong for Best Daytime Show at Monday's event, 12 February – which instead went to a rival series, BBC TV's Animal Park, hosted by Kate Humble and Ben Fogle.This Morning faced controversy last May when Philip Schofield stepped down after confessing to a secret affair with a younger colleague.
Holly Willoughby, his former co-host, then decided to leave due to security concerns.There have also been rumours of a negative atmosphere behind the scenes, and the show also failed to win at the National Television Awards for the first time in 13 years.
The show's producers have attempted to revive its glory days by bringing on new hosts like Cat Deeley, Ben Shephard and Sian Welby.
However, the recent snub may raise questions about the show's popularity. Emmerdale scored a double victory for Best Soap and Best Soap Actor for Jeff Hordley, who plays Cain Dingle.
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