ITV Mulls ‘Feasibility’ of ‘Love Island’ Amid Coronavirus, Competing With Netflix & Insurance Woes
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variety.comBy Manori Ravindran ITV’s director of television Kevin Lygo has said the U.K. commercial broadcaster will need to “up its game” to keep audiences engaged and away from the lure of content-rich streaming giants such as Netflix and Disney Plus.
During a virtual session hosted by the Edinburgh TV Festival, the executive said the broadcasters’ ratings are up in news and daytime but flagging in the peak 8-10 p.m.
slots, when terrestrial channels are most vulnerable to a steady supply of slick shows offered by SVODs. Netflix, in particular, has enjoyed success during lockdown with docuseries “Tiger King” and, most recently, the clever launch of reality show “Too Hot to Handle,” which targets the same audience as ITV’s biggest show, reality
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