World's Scariest Man, fighting the Iranian Hulk is not an exhibition.The actor and fitness influencer, real name Martyn Ford, is training relentlessly for a fight he promises will settle a long-running feud that has turned genuinely nasty.
It's been a meteoric rise to online sensation with 3.8m Instagram followers, but one he has absolutely relished.I visit him at an industrial estate in Tamworth where a single door guides me through to the sound of heavy weights chining at the Gym Unity, one of three gyms he trains at.
His 6ft 7ins frame of 308lbs (22st) towers over me as we shake hands, with his all-over tattoos and beast-like chest making his nickname less of a viral meme and more of a reality - until he speaks.Ford is friendly, full of jokes and interested in everyone around him.
So where, I ask, did that nickname come from? "We did a film, Undisputed, where the character was the nightmare," Ford tells Daily Star Sport. "It got a review saying, 'Scariest Man in the World' and I think it may have come from there."It definitely wasn't me.
Read more on dailystar.co.uk