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Inside the Record-Breaking Deal for Sundance Favorite ‘CODA’

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variety.com

CODA,” a touching drama that kicked off 2021’s virtual edition of the event, landing a record-smashing $25 million deal from Apple Studios, or the cost of one of those palatial getaways.

The victory followed a bidding war that, according to nearly a dozen sources who spoke to Variety, revealed much about Hollywood’s priorities, cashflow, and boundaries in this moment of streaming disruption and pandemic chaos.

It also encapsulated the way that the old indie film business, one that relies on box office performance and television licensing, is being subsumed by the rise of streaming services that aren’t as dependent on those totems of success.

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