Imax grossed $95,000 live simulcasting the Kanye West (with special guest Drake) benefit concert at the L.A. Coliseum to 35 Imax theaters — a one-night event Thursday that included seven sellouts despite being available to stream live on Amazon Prime.
The show, Imax’ first live concert event, comes as the large format exhibitor experiments with content to attract new audiences.Kanye did — with non-Imax goers accounting for 46% of ticket buyers (said to be data from AMC Entertainment which accounted for most locations.) Non-whites were 52%. (The 18-34-year-old demo made up 33%, with 26-35 year-olds 38%.)Social media lit up with videos reposted by Kanye’s Donda production company, his producer Mike Dean, and NYC’s Hot 97 radio, among others.
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