I'm a Celeb's Jordan North entertained viewers by screaming 'happy place Turf Moor' - home of his beloved football team Burnley FC - to try and get himself through the show's gruelling Bushtucker Trials.
Now the Radio 1 DJ, 30, has been unknowingly helping his club raise charity cash as it has been selling 'happy place Turf Moor' t-shirts for £20.
Proceeds from the t-shirts go to Pendleside Hospice and Burnley FC's community food bank. Jordan is an ambassador for the hospice that cared for his uncle who sadly passed away last year.
A representative Burnley FC, Sara Ward said there has been a huge demand for the T-shirts, adding they had "lifted many people's spirits".
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