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How Verzuz DJ Battles Became a Lockdown Phenomenon: Swizz Beatz, Timbaland, Jill Scott Explain

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variety.com

By A.D. Amorosi Swizz Beatz tells a funny story about how he and fellow hitmaker Timbaland came to co-create Verzuz, the weekly, real-time, virtual DJ battle on Instagram Live that pits icons of R&B and hip-hop against each other in (usually) friendly musical competition.

The series, which has seen Kenny “Babyface” Edmonds taking on Teddy Riley, Erykah Badu in a lovefest with fellow soulstress Jill Scott, and Ludacris battling Nelly while virtual crowds of hundreds of thousands weigh in on social media, has become a lockdown phenomenon since it debuted in March. “Tim and I have always been competitive with each other in different ways,” Swizz says from his home studio in New York. “Actually, we didn’t get along for a long time.

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