How to take better photos of your food
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telegraph.co.uktaking out our phones. These days every plate of food is an opportunity to whip out the mobile. Instagram shoulders much of the blame.
The Meta-owned giant gets 1,000 posts a second, a good chunk of them food. Instagram has become vital to a restaurant’s success.
Chef Calum Franklin built a huge following for the photographs of his beautiful pies at London’s Holborn Dining Room, which he left earlier this year, and says, ‘It was an opportunity to reach a large audience.
I could, on a daily basis, communicate what we were doing at the restaurant.’ The impact was immediate.‘People would come in daily and say, I saw this on Calum’s Instagram, is it available today?’ Most pictures that fill social media are by customers, not chefs.
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