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How fashion changed its language around January diet culture

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telegraph.co.uk

‘Ready, set, glow!’ ‘Your best body ever!’ The covers of Britain's key fashion magazines are missing something this spring; the cliché mantras of January diet culture.

There are few ‘New Year, New You’ puffs to be found, even less ones which directly suggest the need to lose weight in order to be happy in 2021.Perhaps it is an acknowledgement of the pandemic, and the reality that many of us have spent the last month comfortably watching Bridgerton on the sofa.

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