Cleanse: You need to get your skin clean and remove all the oil, sweat, dirt and bacteria that builds up on it during the day – for basic hygiene, for skin health and so the products you use afterwards will be properly absorbed.
And you need a special facial cleanser – using soap, or the suds from shampooing your hair, will strip out the natural oils and leave skin dry.
A gentle cream cleanser is a great start. Exfoliate: Getting rid of the surplus dead skin cells cluttering up the surface of your skin smooths the surface and reveals fresher, brighter skin, which is also going to absorb whatever products you put on it afterwards better and more evenly.
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