section to their annual gift guide which draws from their entirely non-binary collection of clothing and apparel.In the description for the collection, titled “The MX Project,” Gucci asserts that its collections “set out to deconstruct preconceived binaries and question how these concepts relate to our bodies.”Gucci MX launched a few months ago and positioned itself as a “gender-fluid” collection, however there were critiques leveled at the brand’s reliance on slim, androgynous models to display the clothing, and the fact that most of the products were already previously available to purchase.When users access the website’s gift guide page they have a choice between the options, “for her,” “for him,” and for the first time ever: “for.
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