Picturestart, the production banner run by Erik Feig, has tappedNeha Gandhi as evp of digital and strategy. Under her new role, which will see herreport to coo James McGough, Gandhi will oversee digital content initiatives such as the recently launched Facebook Watch video series Letters To, as well as Picturestart'ssocial channels.
She will also be tasked with building-out and managing digital initiatives with new partners, as well as Picturestart's established partners like Scholastic and QCode.
Gandhi last served as the coo and editor-in-chief of Girlboss. Prior to that,Gandhi was at Refinery29. "Neha’s innovative and forward-thinking approach to content and brand strategy is the perfect match for Picturestart," said Feig.
Read more on hollywoodreporter.com