Dior’s Théâtre de la Mode short film, and Gucci’s access-all-areas, 12-hour live stream, which allowed fans to watch the full process of how a fashion show is built and staged, even without an audience.
A low point was men’s London Fashion Week, for which miserably low numbers tuned in to watch on the British Fashion Council’s Spotify-look platform.
The results for brands, globally, have been mixed - generally the new-format ‘shows’ that were best received by audiences were from brands that had enormous budgets to make video content that was truly creative and worthwhile watching.In an era where high-impact Netflix dramas are turned over and devoured at speed, the arrival of the old-style fashion show as a ‘new TV broadcast’ format could.
Read more on telegraph.co.uk
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