Discovery, a day after announcing a landmark, $43 billion merger with AT&T’s WarnerMedia, delivered its first upfront presentation in two years to tout 2021-22 programming.The virtual presentation promises a record investment in content for the company’s linear and digital outlets, including recently launched streaming service Discovery+.
In taking the wraps off the WarnerMedia deal Monday, Discovery CEO David Zaslav said the combined company will be spending $20 billion a year on programming.
Today’s upfront news didn’t come with a specific budget attached.Cable TV brands under the Discovery tent include Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, OWN: Oprah Winfrey Network, Magnolia Network, Animal Planet,
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