A detailed report released Wednesday by the Motion Picture Association helps to explain why moviegoing dipped in North America last year by 4 percent to $11.4 billion.
Two key stats: The number of frequent moviegoers declined, and the number of tickets sold to all consumers slipped across every age group compared to 2018.
Frequent moviegoers, defined as someone who goes to the cinema once a month or more, are always a coveted group. In 2019, there were 11 million such moviegoers in North America who were responsible for 47 percent of all ticket sold.
That compares to 12 million and 49 percent of all tickets sold in 2018. The number of infrequent moviegoers, or those that go only once a year, increased from 10 percent to 11 percent.
Read more on hollywoodreporter.com
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