After the industry’s and Black Widow star Scarlett Johansson’s ire over Disney’s day-and-date strategy, Disney returns to the theatrical-window form this weekend with Free Guy, the video game-inspired romantic comedy starring Ryan Reynolds and directed by Shawn Levy.
It’s Disney’s first wide release respecting a theatrical window since 20th Century Studios’ horror pic The Empty Man last October, which was released at a time when Regal, New York and Los Angeles were still closed.Free Guy was developed by the 20th Century Fox brass of pre-pandemic yore and was inherited by Disney via the acquisition of the studio.
To Disney’s credit, it believed in the film and held it continually throughout the pandemic rather than send it to streaming.
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