Fox’s Tubi Goes Down ChatGPT Rabbit Hole With New AI-Powered Recommendations

variety.com:

Todd Spangler NY Digital Editor Tubi, Fox Corp.’s ad-supported video-streaming service, has turned to OpenAI’s ChatGPT artificial-intelligence agent to suggest new TV shows and movies to watch — although the feature is really just a form of natural-language search.

Tubi’s Rabbit AI is powered by ChatGPT-4. The AI feature, which shows up on the bottom of Tubi’s mobile app, lets users “ask questions the same way you’d ask a friend.” For example, if you type “Any movies that are funny about sharks?” into Rabbit AI, it will return a list of titles including “Shark Bait,” “Sharknado,” “Sharkula” and “Bigfoot vs Megalodon.” (See demo video below.) Users can then save the results onto their My List watchlist.

In addition, search history is saved for future reference. Tubi is rolling out Rabbit AI as a beta test to Tubi’s iOS mobile app for viewers across the U.S.

startingTuesday and expects to make it widely available in the coming weeks. In addition, a Rabbit AI plugin for ChatGPT is available on OpenAI for subscribers.