Will Ferrell Launches Comedy Incubator With iHeartMedia to Tap Social Media Talent (EXCLUSIVE)
variety.comTodd Spangler NY Digital Editor Will Ferrell wants to work with up-and-coming comedians on social media — who will get a chance to mentor under some big-name podcasters and be featured across iHeartMedia‘s audio outlets.
Ferrell and iHeartMedia’s Big Money Players Podcast Network (BMP) announced the “Big Money Players Circle.” Ferrell has hand-picked “the coolest and funniest social sensations to join the BMP network and be showcased across iHeartMedia’s multiplatform ecosystem,” according to the announcement.
The flagship show for the Big Money Players Network, formed in 2019, is “The Ron Burgundy Podcast,” featuring the comedian and actor’s “Anchorman” persona.
Comedians picked to participate in the Big Money Players Circle will “receive invaluable training from some of the biggest names in comedy and podcasting, unparalleled exposure to new audiences and opportunities to work with top-tier brands to develop unique ad-focused comedic content,” according to iHeartMedia.
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