Oodee, the world’s first Allergen Neutral™ beauty line, which launches today and is free from any of the known skin irritants.
There are other ranges that go easy on the chemicals – good old Simple skincare for instance. The difference with Oodee is that it has been formulated for modern product junkies who like to see fast visible results and includes Vitamin A (of which the wrinkle-smoothing retinol is a derivative), niacinamide, hyaluronic acid, Vitamin C, pre and postbiotics, fermented rice and biodynamic shiso sprout...
In other words it’s a targeted cocktail of anti-ageing properties that have been clinically tested – so you don’t have to be your own chemist.It’s just three steps – the Halo Foaming Cleanser, £24; the AuroraPerfecting Serum, £65; and the Nova Illuminating Moisturiser, £55) – yet sophisticated without being obscenely expensive.
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