Dade Hayes Finance EditorESPN has begun a marketing campaign with the tagline “one app, one tap” as a way to plug its centralized digital destination.The blitz, which features TV spots and digital pieces with emerging rapper Chika, kicked off Sunday night during the American Music Awards telecast on ABC.Disney-owned ESPN is touting its app as part of an overall strategic shift toward digital and streaming.
The company said earlier this month that streaming service ESPN+ has reached 10.3 million subscribers, triple its level from a year ago.
ESPN+ has benefited from a bundle with Disney+ and Hulu, but executives are increasingly looking for opportunities to put premium live sports in the pay streaming offering.
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