Entertainment Union Coalition Launches ‘Keep California Rolling’ Campaign To Bolster State’s Film & TV Jobs
deadline.comThe Entertainment Union Coalition has launched a campaign aimed at keeping film and TV jobs in California, marking the latest in a series of moves from both lawmakers and Hollywood workers to reinforce the state’s production industry.
Keep California Rolling is a labor-led initiative, described to Deadline as the unions’ answer to Stay in LA, another similar initiative led by some of the industry’s biggest stars as well as top film and TV writers and producers.
Its main goal will be to urge the state to explore more ways to rework its current jobs-based incentive program to attract production back to the state, in addition to supporting Gov.
Gavin Newsom’s proposal to expand the California Film & TV Tax Credit from $330M annually to $750M. On March 5, nearly 100 workers from across the Entertainment Union Coalition’s member entities will travel to Sacramento to lobby lawmakers on the jobs-based program.
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