This Morning aired another swearing incident on Thursday, with host Eamonn Holmes yet again forced to apologise to viewers. Just days on from a consumer expert dropping the word "s**t" on air, the same slur was echoed by another guest this week.
Eamonn and wife Ruth Langsford mocked the double chaos, with Eamonn even joking it could cost them their roles on the ITV show.
But Eamonn was supportive this time, while urging the guest to remember that certain language was not allowed on daytime television.
Chef and restaurateur Mark Hix lost his London restaurant empire recently due to the coronavirus pandemic. Mark had initially thought they were closing restaurants amid the lockdown, only to be told the group had entered administration.
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