Dwayne "The Rock" Johnson has dethroned Kylie Jenner as Instagram's highest-paid celebrity. According to social media marketing firm Hopper HQ, Johnson, 48, can charge advertisers roughly $1,015,000 for a sponsored post.
Last year, BBC reported that Jenner, 22, made roughly $1.2 million on a sponsored post. As of publication, Johnson has 189 million followers while Jenner has 183 million.
Hopper HQ began publishing a list of highest-earning stars in 2017 after speaking with celebrities and Internet personalities – known as influencers – to determine how much they were being paid, as well as speaking with advertisers to estimate how much could be charged for a post.
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