Livestreaming continues to evolve throughout 2020 with artists bunkered down at home. Driift, a new livestream concert producer and promoter out of the U.K., is giving a lift to European indie acts looking to perform for their fans and participate in something close to a normal touring economy.
Founded by ATC Management’s Ric Salmon and Brian Message, with further investment from Beggars Group, Driift launched with a quartet of ticketed global livestreams from iconic London venues.
Up first was Laura Marling on June 6, with a performance taped at Union Chapel earning $90,000 from 6,284 tickets sold according to figures reported to Billboard Boxscore.
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