maintained a down-to-earth, relatable look which doesn’t feel overly strategised. Mainly wearing neat tailored dresses or pretty floral blouses, Dr Biden has demurred from making fashion a cornerstone of her campaigning, unlike both Michelle Obama and Melania Trump before her, who both, in their own ways, quickly used clothing as a means of communication during their husbands’ campaigns; Obama wore pieces by young American designers from diverse backgrounds while Trump developed a penchant for bold, expensive outfits which often got people talking (like her Gucci pussy-bow blouse).
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