Todd Spangler NY Digital EditorDiscovery expects its forthcoming Discovery Plus streaming service will have an addressable market in the U.S.
of at least 70 million homes — and at least 400 million households globally.That’s based on the assumption that there are 300 million broadband-only homes in the United States and about 80 million pay-TV homes, Discovery CFO Gunnar Wiedenfels said in a presentation for investors.“All of a sudden, with this product, we’re able to address a much, much larger global community here,” he said.Wiedenfels said over the long term and “at scale,” Discovery Plus is expected to deliver margins of 20%.
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