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Could M&S's new label be the bold move we've all been waiting for from the retailer?
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telegraph.co.ukSkirt, £29, Nobody's Child at Marks & SpencerFollowing decades spent trying to invent and define meaningless fashion sub brands (RIP Limited Collection, Indigo et al, which were dropped last year) this bold move could be a good one for M&S.
In using their large platform to sell a third-party fashion label, they are effectively buying into a ready-made package with strong aesthetic, point of view and market position - strengthening their own offering in the process.The key now will be in how much they buy, and who else they buy from.
Read more on telegraph.co.uk
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