Condé Nast Says It Doubled 2022 Met Gala Ad Revenue, Unveils Largest Originals Slate to Date With 250 Series

variety.com:

Todd Spangler NY Digital EditorCondé Nast announced its largest-ever video programming slate — with a whopping 250 new and returning originals across 17 brands, including Vogue, the New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, for the 2022-23 season.The company, which unveiled the lineup at its 2022 NewFronts presentation Tuesday for marketers at The Shed at Hudson Yards in New York City, also announced major investments in live programming, including Vogue’s exclusive livestream of the Met Gala red carpet and Vanity Fair’s Oscars red carpet live show.

The company announced the launch of GQ Sports, a new vertical dedicated to the intersection of sports and culture, which will step up the publication’s live content at next year’s Super Bowl.

Condé Nast doubled advertising revenue in 2022 for the Met Gala, comprising traditional ad spots and sponsored integrations, said Pam Drucker Mann, global chief revenue officer for Condé Nast.

She declined to provide dollar figures.“You’re getting Super Bowl-like scale, which you can buy like traditional TV,” she said.