J. Kim Murphy Less is more for Coinbase Global Inc., the largest cryptocurrency exchange in the U.S. The company debuted a new commercial during Super Bowl LVI that didn’t bear much resemblance to any of its surrounding advertisements in the broadcast.The sixty-second advertisement is almost solely composed of a QR code ricocheting against the sides of the frame, akin to a DVD Video logo that appears when a movie is paused for a long enough stretch of time.
Set to a song titled “Alupa – Pappa,” the QR card bounces around, changing colors, before the commercial concludes with the Coinbase logo.
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