CNBC Plans Q1 Launch for Targeted Streaming Service (EXCLUSIVE)

variety.com:

Brian Steinberg Senior TV Editor The bottom of a TV screen isn’t the only place CNBC fans will be able to follow its famous ticker.

The NBCUniversal-backed business-news outlet plans to launch a stand-alone streaming outlet, CNBC+, in the first quarter of 2025, according to two people familiar with the matter.

The venue isn’t going to offer new shows and CNBC isn’t going to hire more staff for the venture, these people say, but the network will use the broadband outlet to make available a “global feed” that viewers can use to follow programming from Asia and Europe, as well as the United States, no matter where they are.

CNBC declined to elaborate on the nature of the project. CNBC+ isn’t seen as a way to challenge Netflix or Disney+. There will be no new programs on the service that aren’t already on the cable network and its overseas counterparts and no massive ramp-up of content spend to give viewers access to movies like “Wall Street” or “The Boiler Room.” CNBC anchors like Joe Kernen won’t offer cooking tips and Sara Eisen won’t launch a book club.