Brian Steinberg Senior TV Editor Max Meyers has at least one firm rule about his new CNBC program, and it might surprise some of the business-news outlet’s die-hards. “I told everyone, ‘No earnings,’” says Meyers, a veteran producer at the NBCUniversal-backed cable network. “I don’t want to hear that.” No net income on CNBC?
Such a dictate would be anathema on “Squawk Box,” the morning-news program that Meyers previously ran, but it might just stick on “Last Call,” a new 7 p.m.
effort from CNBC executives that aims to keep business-news aficionados hanging out with the network until later in the evening.
Over the past week, anchor Brian Sullivan, who is moving from a 5 a.m. roost on “Worldwide Exchange” to anchor the new evening show, has held forth on everything from Tesla to Salesforce during rehearsals, ready to give late-breaking news to CNBC’s market faithful.
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