Labels experience boost in niche genres as well as classic artists' catalogs As much of the world shelters in place during the coronavirus pandemic, people are turning to music for comfort -- specifically older music.
That's good news for catalog divisions at record companies. "Familiarity and comfort are what people are seeking now and there’s a sense of safety in what you know and were raised on," says Bruce Resnikoff, president/CEO of Universal Music Enterprises.
As the pandemic spread and touring came to a crashing halt last month, artists with current releases quickly took to social media to livestream home concerts to communicate with fans and keep their projects front of mind.
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