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Cinemark CEO Mark Zoradi: 74-Day Theatrical Window Important For Big Blockbusters, But Chain “Open To Alternative Ways To Distribute Films”

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By Anthony D'Alessandro Editorial Director/Box Office Editor While Cinemark CEO Mark Zoradi continued to champion the theatrical window this morning on the chain’s Q1 earnings call, he also told investors and financial analysts that when it comes to smaller and lower-grossing titles, “we’re open to talking with studio partners about alternatives we can consider.” “I don’t want to give the wrong impression,” Zoradi emphasized, “the 74-day exclusive window is an important one, especially for big blockbusters.” The question about theatrical windows was raised this morning, given all the noise that Universal has made about their $100M-grossing PVOD rental of originally planned DreamWorks Animation event pic Trolls World Tour.

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