Christmas shoppers are more likely to wait for Black Friday before they start making purchases than they were in 2019. A new survey by money app, Yolt, found that some 26 per cent of people said they are more likely to hold back until "special offer" days such as Black Friday on November 27, before they buy.
More than 2,000 people were surveyed across the UK in October where more than a third (35%) said they would be looking to take advantage of upcoming discount days in some way, with nearly a fifth (18%) stating they do all their shopping for Christmas and birthdays on discount days and during sales.
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