Frater Asia China Japan city Tokyo Beyond Entertainment president Mobile Strategy Adventure Patrick Frater Asia China Japan city Tokyo Beyond

China’s NetEase Hatches Japanese Games Production Unit Pincool

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variety.com

Patrick Frater Asia Bureau Chief China’s NetEase Games has established PinCool, a Tokyo-based game studio focused on developing titles for game consoles.

That is a significant diversification, considering that PC and mobile are the major formats for games play in China. And the company says the company it will also be involved in planning and producing a range of additional forms of entertainment.

The new company is headed by representative director and president Ichimura Ryutaro, a 20-year veteran of the games industry and long-time producer of the “Dragon Quest” games franchise.

Beyond serving as lead producer for games such as “Dragon Quest VIII: Journey of the Cursed King” and “Dragon Quest IX: Sentinels of the Starry Skies,” Ichimura also led other areas of the Dragon Quest IP franchise including live events and exhibitions.

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