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Channel 4 set to axe daytime show after it fails to record a single viewer
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manchestereveningnews.co.ukMirror : "It was a tough call to go up against such an established and well-loved show as Loose Women and there’s no doubt the decision is hurting C4 and these ratings show it. "ITV were always confident the Loose Women would see off their competition – and in fact their numbers keep going up."C4 said Tuesday’s show averaged around 87,000 viewers overall as it pledged to give the show time to increase its audience.But that was down from 93,000 for the first of the new run on September 14.And it is around half the average 182,000 it pulled in when it was first on air for six weeks from April, broadcast from Steph’s home.The former BBC Breakfast star, 38, previously told The Mirror she only had herself to blame if it failed.She said:"Of.
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