Dade Hayes Finance EditorThe Consumer Technology Association has become the latest event presenter to shift online amid ongoing concerns about COVID-19, with January’s sprawling CES event now slated to be entirely digital.Held annually at the Las Vegas Convention Center and spilling into many of the city’s nearby hotels over several days, CES has long been the biggest trade show in Las Vegas.
In recent years, it has also become a magnet for entertainment companies exploring streaming and digital technology, expanding the convention’s original scope as a destination for tech gadget buyers and sellers.
Advertising — an arena increasingly defined by technology — has also been woven into the overall fabric of the show. “With the growing global.
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