The Cannes Lions festival of creativity said on Wednesday that its 2021 edition would go virtual after the 2020 edition was canceled due to the coronavirus pandemic.
This year's event in the south of France, set to take place June 21-June 25, will "run as a fully digital experience," organizers said. "Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new Lions Membership platform," said Lions chairman Philip Thomas. "We are now able to move fully to this format for 2021 – which will have all the celebration, inspiration and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June." Added.
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