Can M&S's new 'sexy lingerie' label rival Victoria's Secret at Next?
Reading now: 137
telegraph.co.ukrecently bought a 51% stake in the UK arm of Victoria’s Secret. The American lingerie giant had fallen into administration in June, following several tumultuous months of bad press, however it is still a household name and a storied authority in the selling of sexy underwear.But what is sexy now?
One of the reasons Victoria’s Secret was on the down was because it hadn’t adapted to the changes in the industry: the successful marketing of 'sexy underwear' now is much more geared towards women and self-confidence, than it is about the male gaze.
Read more on telegraph.co.uk
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
