Cadbury addresses whether iconic chocolate bar is being axed from shelves

dailyrecord.co.uk:

Cadbury enthusiasts have been holding their breath amidst rumours suggesting that a beloved chocolate bar might be on the chopping block.When Cadbury discontinued its Dairy Milk Chocolate Orange earlier this year, it understandably left choccie fans worried about other bars, which is why whispers of another product's demise caused such a stir.Cadbury's TikTok account was bombarded with worried queries as rumours circulated.

One user asked the brand for information, writing: "Hi Cadbury, I just saw a video saying your Fudge was being discontinued?

Is it true? " Another chimed in with a similar question: "Is Fudge getting discontinued?"The much-loaned Fudge bar, cloaked in Cadburys signature milk chocolate and known for its soft, fudgy centre, has been delighting Brits since 1948.This confectionery piece isn't merely a treat; it invokes nostalgia, especially accompanied by the catchy and familiar tune of its advertisement, reminiscing, "A finger of fudge is just enough to give your kids a treat"However, there's no need for distress amongst those with a penchant for sweets, as Cadbury swiftly dispelled these fears.

In response to the concerned consumers, they proclaimed: "Don't worry, our Cadbury fudge is still here! " Furthermore, to the delight of many, they added, "It isn't going anywhere."It seems, therefore, that fans of the classic Fudge bar can breathe easy knowing it remains a staple for the time being.The news comes after it was revealed back in June this year that Cadbury was bringing back one of its iconic chocolate bars.