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Brits stop buying a brand if it tries to trick customers by ‘green washing’
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dailystar.co.ukDaily Star's biggest headlines straight to your inbox!A fifth of adults have stopped using a brand over the past 12 months because they thought it had tricked users by ‘green washing’.The survey of 2,000 UK adults shows how important it is for businesses to adopt socially responsible and ethical policies.More than half (52 per cent) of those aged 18 to 25 are ‘keeping an eye’ on the business practices of the companies they use.And the younger generation is also more likely to act if they see business practices they don’t like, with more than a quarter (28 per cent) convincing someone else to stop using a business or service because they didn’t agree with the way it acted.In comparison, just six per cent of those aged 65 and over have done.
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