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Boris Johnson
Alexander Boris de Pfeffel Johnson Hon FRIBA (born 19 June 1964) is a British politician, writer, and former journalist serving as Prime Minister of the United Kingdom and Leader of the Conservative Party since 2019. He was Foreign Secretary from 2016 to 2018 and Mayor of London from 2008 to 2016. Johnson was Member of Parliament for Henley from 2001 to 2008 and has been MP for Uxbridge and South Ruislip since 2015. Ideologically, Johnson identifies as a one-nation conservative.
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Boris Johnson's 'levelling-up' plan needs a branding like the NHS, says report
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mirror.co.ukBoris Johnson's “levelling-up” agenda needs its own NHS-style branding to convince the public, a report warns today. Creating an identity for the Prime Minister's flagship election promise which won support across Labour's red wall strongholds is vital to maintaining backing, according to the study by the think tank Demos.
Its 31-page report, 'Achieving levelling-up: the structures and processes needed', says “levelling up will be difficult but possible, that achieving it will require strong local institutions, and that this in turn will require leadership from the centre”.
Demos' eight recommendations include: “Create a brand that creates expectations and support amongst the public. (Think of those policies and institutions that won love
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