holiday gift, and there are many meaningful reasons to shop Black-owned businesses on Cyber Week -- especially on Giving Tuesday -- and through the holiday shopping season.First, the obvious: Buying something from any retailer puts money in their pocket, which they need in order to be sustainable.
Black-owned businesses are often small businesses, so when the economy takes a hit like it has this past year, they're more at risk than massive retailers.
This makes Giving Tuesday a perfect time to shop these Black-owned brands. On the flip side, because these brands are smaller, whatever shoppers buy from them is likely to be unique and extra special.
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