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Berlin: Dealmakers Praise Digital Market's "Efficiency," Pine for Return to Human Contact
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hollywoodreporter.comWhen, last May, the Cannes Film Market bowed to the inevitable and went online-only, it was a leap in the dark. Could the independent film industry — a business that relies, perhaps more than any other, on trust and personal connections — function in a virtual space?
Would buyers continue to bet millions on pre-sale movies if they couldn't see sellers in person, couldn't shake their hands, and look right in their eyes when they make their pitch, but had to base everything on a Zoom call or online pitch?
Would buzz and buyer bidding wars — the lifeblood of any film market — even be possible with buyers scattered across time zones, working from their homes and offices, and watching movies via lifestream with all the regular distractions of.
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