Beauty meets function: Cartier's new collection bridges the gap between watches and jewellery
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telegraph.co.ukCartier's new timepiece collection once again puts the emphasis on shape – its forte since the maison’s initial foray into wristwatches While the vast majority of watches sold today are round, Cartier is something of an anomaly, lauded for the instinctive way it plays with shape. “It is what we have been about from the beginning,” says Pierre Rainero, Cartier International's director of image, style and heritage. “Our first wristwatch, made for airman Santos-Dumont in 1904, was square with rounded edges.
Both the Santos and, 13 years later, the Tank symbolised the direction Cartier would take for the next 100-plus years.” That does not mean, however, that Cartier has not earned its fine watchmaking stripes over the years, experimenting
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