Noah Baumbach Greta Gerwig Meryl Streep Margot Robbie Ryan Gosling Tim Gray-Senior film stars audience song president composer Mattel Noah Baumbach Greta Gerwig Meryl Streep Margot Robbie Ryan Gosling Tim Gray-Senior

Barbie Has Been Waiting Decades for Her Meryl Streep Moment

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variety.com

Tim Gray Senior Vice President Have you OD’d on all the media attention for WB’s July 21 launch of “Barbie”? It’s understandable, but you have to cut her some slack: Mattel and Barbie have been waiting decades for this moment.

Years ago, Universal homevideo exec Glenn Ross told Variety that U and Mattel had been thinking about films as far back as 2001: “We knew we should make Barbie a movie star.

It has to be the same way you would feel when seeing a Meryl Streep movie.” He was speaking in 2007 about the animated films.

The direct-to-DVD films debuted in 2001 and six years later, they had completed nine titles, with each selling more than a million copies.

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