Australia’s live music community has formed an alliance with the sports industry to guide events out of the darkest days of the lockdown.
Unveiled on Tuesday (June 9), the Live Entertainment Industry Forum (LEIF) assembles with a mission to reactivate concerts, sports and shows of all kinds as restrictions across the country are eased from next month.
Chaired by former Cricket Australia CEO James Sutherland, the Forum will put in place a strategic plan, including best practices, for restarting live entertainment.
The activation of LEIF can't come soon enough. The nationwide shutdown has brought Australia’s cultural, creative and sports industries to the brink.
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