Todd Spangler NY Digital EditorAT&T will sell Xandr, its programmatic advertising marketplace, to Microsoft, the telco announced.Financial terms of the deal were not disclosed; the transaction is subject to customary closing conditions, including regulatory reviews.
Xandr has formally been part of WarnerMedia, and the sale of the ad unit to Microsoft comes as WarnerMedia has set a deal to merge with Discovery.Microsoft’s proposed acquisition of Xandr does not include the advertising sales business supporting DirecTV, which AT&T spun off in a deal with TPG Capital earlier this year.
Read more on variety.com