As Million Dollar Beach House hits the UK, could it change how mega-mansions are sold here?
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telegraph.co.uka £7.95m, four-bed loft in a converted Victorian warehouse near the new American Embassy in Nine Elms and, for the traditionalists, a stucco-fronted, Grade II listed mansion on Knightsbridge’s Exhibition Road for £27m.
The American-style approach to selling homes isn’t just about putting a property out there and seeing who shows interest. It’s “individualised” and “laser-driven marketing”, says McPeake, with password-protected videos for a particular buyer’s eyes only, and marketing tailored to suit their tastes, “particularly for properties over £20m,” he adds.“If that person is into electric Brompton bikes, then we’ll put a folded up Brompton in the hallway.
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